Creative Distillation | Pitney Bowes
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. Pitney Bowes enables billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
The Ask:
In the midst of a global rebranding, I found that there wasn’t a central point of truth for brand assets. Without it, brand adoption and consistency could not be adhered to or policed.
The Solve:
I was the architect and administrator for Pitney Bowes’ first Digital Asset Management System. It contained every brand asset, from guidelines to approved work. Integrated with the new taxonomy (which I helped lead), it was simple to find approved assets.
The Result:
Within weeks, we had every global territory, every internal department, every agency and vendor working from the same single point of truth. We were able to achieve brand consistency regardless of region, language, or marketing vehicle
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