Creative Direction | Pitney Bowes
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. Pitney Bowes enables billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
What I did at PB (and what I can do for you):
As part of the core branding team, I led global creative + strategy, integration, and adherence.
Created, established, and administered brand guidelines on a global level
Led creative strategy and best practices
Created and administered an invite-only digital asset management system to correctly disseminate assets internally and for approved vendors.
Co-created the Language Library, a repository of preferred terms and language to be used when talking about/on behalf of Pitney Bowes.
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