Portfolio | Web
Web | Industrial | Adhesives
GDI Adhesives is a global adhesive technology company. Their products, innovations and solutions are used in a wide-range of industries from automotive to pharmaceutical to mobile technology and so much more.
I created the strategy, concept, site map, directed the art and digital team, and wrote all copy myself.
Raymond Corporation | Logistics
The Raymond Corporation is a global leader in lift trucks and logistics. In addition to leading the strategy/creative/account direction, I led a team of designers, coders, and account executives to create an extensive website.
I also wrote/edited nearly everything on the site (300+ pages), ensuring that brand tenets were correctly expressed.
Web | Shipping + Mailing / Logistics
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. Pitney Bowes enables billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
I oversaw a cross-functional team (creative, code, UI/UX, stakeholders, vendors, agencies) to revamp the site. I also did much of the writing and acted as the brand police to ensure that all content was correct.
Web | Pharma
TARPEYO is a prescription medicine used to reduce the loss of kidney function in adults with a kidney disease called primary immunoglobulin A nephropathy (IgAN) who are at risk for their disease getting worse.
I led a team to create an integrated campaign for both HCPs (health care professionals) as well as patients. For both websites, I was not only the creative director, I wrote/oversaw every aspect of the websites.
As the only independent aggregator of online product reviews, Channel Signal collects, cleans, and validates millions of reviews from major eCommerce sites to create the exclusive Consumer2Consumer (C2C) score, the industry’s most comprehensive and accurate product review metric. A complex subject was made understandable through the website, helping the company to secure many partnerships, including SkullCandy.
