Portfolio | Web
Web | Industrial | Adhesives
GDI Adhesives is a global adhesive technology company. Their products, innovations and solutions are used in a wide-range of industries from automotive to pharmaceutical to mobile technology and so much more.
I created the strategy, concept, site map, directed the art and digital team, and wrote all copy myself.
Raymond Corporation | Logistics
The Raymond Corporation is a global leader in lift trucks and logistics. In addition to leading the strategy/creative/account direction, I led a team of designers, coders, and account executives to create an extensive website.
I also wrote/edited nearly everything on the site (300+ pages), ensuring that brand tenets were correctly expressed.
Web | Shipping + Mailing / Logistics
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. Pitney Bowes enables billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
I oversaw a cross-functional team (creative, code, UI/UX, stakeholders, vendors, agencies) to revamp the site. I also did much of the writing and acted as the brand police to ensure that all content was correct.
Web | Pharma
TARPEYO is a prescription medicine used to reduce the loss of kidney function in adults with a kidney disease called primary immunoglobulin A nephropathy (IgAN) who are at risk for their disease getting worse.
I led a team to create an integrated campaign for both HCPs (health care professionals) as well as patients. For both websites, I was not only the creative director, I wrote/oversaw every aspect of the websites.