Adam Kaplan / About

Adam Kaplan is an award-winning marketing executive, brand architect, and creative leader with a proven track record of shaping the identities of global technology, healthcare, fintech, and consumer brands. With expertise spanning branding, creative direction, content strategy, and integrated marketing, he has been a driving force behind industry-defining campaigns for Fortune 500 companies, venture-backed startups, and emerging disruptors.

Beyond corporate leadership, Adam has leveraged his entrepreneurial mindset as the Chief Creative Officer of his consultancy, where he has delivered high-impact branding and marketing solutions for clients like HP, IBM, Pepsi, Deloitte, and MetLife. His ability to distill complex technologies into compelling brand narratives has positioned him as a go-to expert for companies seeking differentiation in competitive markets.

As the former Global Creative Lead at Pitney Bowes, Adam spearheaded the company’s first major rebrand in 30 years, overseeing creative strategy, brand guidelines, and digital asset management for a global technology portfolio. His leadership extended to brand architecture, tone of voice, and cross-channel marketing innovation, ensuring brand cohesion in an evolving digital landscape. He did the very same for Cigna for its global rebrand.

With an MBA from the Quantic School of Business and Technology as well as a BFA in Advertising Design from Syracuse University, Adam seamlessly blends business acumen with creative vision. A passionate mentor, lecturer, and subject matter expert, he is committed to elevating brands and inspiring the next generation of marketing innovators.