Portfolio | Brand Guidelines
Brand guidelines serve as the singular source of how to express a brand. On the surface, many think that it’s purely logo use, colors, and typefaces. While those are important elements of guidelines, a complete brand guideline study takes into consideration strategy, concept, tone of voice, and usage of the brand across the myriad of marketing vehicles. I’ve created complete, end-to-end brand guidelines for Fortune 500s to startups and everything in between.
Brand Guidelines | Hospitality
The House at 1229 is an exclusive, women-only, social club located in Washington, D.C. As part of creating the entire brand, I created their brand guidelines to establish and amplify their internal and external marketing efforts.
Brand Guidelines | Corporate
Pitney Bowes is a 100+ year old brand. As part of the rebrand, which I helped lead, brand guidelines were created. In addition, I created a Digital Asset Management System, Pitney Bowes Brand Central, as a global repository of approved assets. This enabled Creative Services to ensure that all materials were consistent, no matter who created it, internally or via an agency partner.
Brand Guidelines | Technology / SaaS
Channel Signal is the Internet’s first online review aggregator. It takes reviews from agross the internet, sorts the reviews with its proprietary SaaS platform, and creates what is known as the C2C Score. This was difficult for the brand to communicate. In addition to positioning the brand, I designed much of their materials, including web and the process chart shown here.
Brand Guidelines | Non-Profit / Outdoor
AMC Echo Lake Camp, located within the confines of Acadia National Park in Maine, has had a series of rebranding efforts. Much of it was disparate. I created a brand guideline deck, positioning-focused, to enable efforts to come from one voice and echoed by many.
Tremfya | Brand guidelines
Tremfya is a world leader in medicine for PsO and PsA. For their global relaunch, I helped to create brand guidelines to ensure consistency for their global relaunch.