Branding | Platform + Positioning
A brand platform is the blueprint for a brand, including all of the core attributes of a brand. The brand positioning is borne of that platform, bringing to light what makes the brand unique, superior, and/or more desirable than its competition. Plainly put, the positioning is what makes the brand stand out among the rest. The positioning serves as the foundation for all concepting and messaging associated with a specific brand, product, service, and/or event. It is intended to guide all stakeholders (both internal and external) towards a single, approved ‘one voice’ that they can amplify with their efforts.
Pitney Bowes | SaaS | Shipping + Mailing
I created the positioning and oversaw global creative for the launch of a new innovation, SendPro, designed for Small to Medium Businesses to maximize shipping savings. Simple to use, there were several variants, including several levels of their all-in-one device (pictured)
Retail (R)evolution | Experiential
Created for the largest event Pitney Bowes ever hosted. It was focused on Global Ecommerce and Software. I created the strategy as well as the creative expression.
GDI Adhesives | Industrial
GDI Adhesives is a global adhesive technology company. I created their new brand, strategy to execution, taking them from manufacturer to the world’s subject matter expert on adhesives and substrates.
Raymond Corporation | Logistics
The Raymond Corporation is a global leader in lift trucks and logistics. In addition to leading the strategy/creative/account direction, I created a unique positioning for this venerable brand, used across their marketing efforts, from web to print.
[ANNEX] | Cannabis | Technology
Annex is a novel cannabis venture. They’ve created an instrument for a unique smoking experience. It removes both smoke and smell down to the micron, enabling the flower enthusiast to partake nearly anywhere.