Creative Distillation | Disney
In total, 12 Disney theme parks comprise the six Disney Resorts in North America, Europe, and Asia, each offering its own unique blend of entertainment, imagination, and adventure.
The Ask:
Disney, as magical a place as it is, is a very hard place to work for cast members. They have to stay in character, physically, mentially, and emotionally day after day. For many employees, it led to substance abuse, relationship issues, and mental health problems.
The Solve:
I recognized that, although they had an EAP (Employee Assistance Program), it was woefully underutilized, simply because Disney cast members didn’t know it was an offering. As part of an overall EAP marketing campaign, we were able to offer far more robust EAP support.
The Result:
Before we turbocharged EAP, only 2 hours per week were sought out by cast members. Now, EAP is a fully utilized, on-site offering for all cast members as part of its broader mental health services. Disney embraced this service and made it a standard for their brands, including ESPN.
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