Branding: Pitney Bowes
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. Pitney Bowes enables billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
What I did at Pitney Bowes (and what I can do for you):
As part of the core branding team, I led global creative + strategy, integration, and adherence.
Created, established, and administered brand guidelines on a global level
Led creative strategy and best practices
Created and administered an invite-only digital asset management system to correctly disseminate assets internally and for approved vendors.
Co-created the Language Library, a repository of preferred terms and language to be used when talking about/on behalf of Pitney Bowes.
Tone of Voice: Oversight + Creation
A core focus of my brand role at Pitney Bowes was to ensure consistent interpretation of not only what was said but how it was said.
Oversaw marketing vehicles across all business units
This ensured that from web to video, from cut sheet to brochure, from event to sales pitch, the company was speaking in the same tone of voice
Creative direction + Copywriting
My agile, determined team strived to have every piece look, feel, and sound like the reimagined Pitney Bowes brand. Not only did I oversee the global team, I also wrote most of the copy for all marketing across a six year period.
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