Branding | Wheeler Financial from Pitney Bowes
I was part of the core team that resurrected the Financial Services arm for Pitney Bowes. It was once one of the largest lenders in the United States. We branded, created, and launched the new vision: Wheeler Financial. It is an FDIC-insured lending partner focused on providing funds needed for critical equipment transactions, specifically for small-to-medium businesses. It also was the first effort that resurrected the Pitney Bowes Bank after a 30-year dormancy.
What I did for Wheeler Financial
(and what I can do for you):
The Creative Expression is the foundational messaging for every effort associated with Wheeler Financial. It is designed to communicate core messaging as well as achieve consistency from piece to piece.
See more >
Creative Direction
From the Creative Expression to the execution, the overall message connoting a viable lending option for equipment financing —a sector that sorely needs this type of commitment — came through.
See more >