Creative Direction | Wheeler Financial from Pitney Bowes

I was part of the core team that resurrected the Financial Services arm for Pitney Bowes. It was once one of the largest lenders in the United States. We branded, created, and launched the new vision: Wheeler Financial. It is an FDIC-insured lending partner focused on providing funds needed for critical equipment transactions, specifically for small-to-medium businesses. It also was the first effort that resurrected the Pitney Bowes Bank after a 30-year dormancy.