Branding | GDI Adhesives
GDI Adhesives is a global adhesive technology company. Their products, innovations and solutions are used in a wide-range of industries from automotive to pharmaceutical to mobile technology and so much more. With a vault of unique custom formulation capabilities, GDI Adhesives is able to create the exact adhesive for the needs of the project.
What I did for GDI (and what I can do for you):
Together with C-suite leadership, we created a brand positioning for GDI: The foremost innovators in adhesive technology. By bringing this attribute to the forefront, we were able to develop offerings (and divisions!) committed to showcasing GDI as the experts on everything adhesive.
Created and established the rebrand
Oversaw strategy, concepts, creative executions
Established GDI Labs, Formula-First Solutions, and the Formula Vault, all unique offerings exclusively from GDI
Copywriting on all marketing materials
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