Creative Direction: Channel Signal
As the only independent aggregator of online product reviews, Channel Signal collects, cleans, and validates millions of reviews from major eCommerce sites to create the exclusive Consumer2Consumer (C2C) score, the industry’s most comprehensive and accurate product review metric. Under our direction, Channel Signal committed to being a human-centric brand, delivering on a common-sense. consumer-to-consumer concept.
What I did for Channel Signal (and what I can do for you):
I worked hand-in-hand with C-level leadership to establish the brand, look, tone, and to clarify how their cutting-edge platform works.
Created the new brand from scratch, including establishing business strategy and creative expression as the basis for their first campaign
Helped create the new website, which can be seen here
Oversaw and executed creative direction, website, social media, design, concept, and copywriting
Channel Signal | Launch Campaign
Social media
Branding | Creative Direction | Copywriting | Design
Channel Signal | Launch IMC
Infographic
Branding | Creative Direction | Copywriting | Design
See more >