Creative Direction: Elster
Elster (now Honeywell) is a world leader in Smart Grid and Energy solutions. In fact, they invented many of the essential components of the Smart Grid, including the Smart Meter. Working with their team, we created a new offering: EnergyAxis | Full AMI and Smart Grid solutions that help maximize the output of your utility.
What I did for Elster (and what I can do for you):
While Elster was on the cutting edge in the Energy industry, it had very little recognition. The launch of EnergyAxis helped them:
Establish their brand from an overall recognition perspective in key US/Canadian markets
Establish a foothold in the growing Smart Grid industry
Amplify their innovations, including the invention of Smart Grid digital wireless meters
Elster | EnergyAxis
Integrated campaign: Advertising
Branding | Creative Direction | Copywriting
Elster | EnergyAxis
Integrated campaign
Advertising | Branding | Creative Direction | Copywriting
Elster | EnergyAxis
Integrated campaign
Advertising | Branding |
Creative Direction | Copywriting
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