Creative Direction: Pharma
Tarpeyo | Healthcare professional + Patient websites
Calliditas is a cutting-edge pharmaceutical company that created TARPEYO, the first FDA-approved medicine to reduce proteinuria in adults with IgA Nephropathy who are at high risk of disease progression. In addition to creating CVAs, I oversaw websites designed to help patients along their journey. Plus, we created a HCP website, representing the penultimate resource for healthcare professionals, patients, and their caregivers.
Strategy | Concept | Creative Direction | Copywriting | Team Leadership
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Repatha | iCVA
Amgen, a Fortune 200 company, produces Repatha. Repatha is a world-leading, breakthrough medicine that can help dramatically lower bad cholesterol and reduce the risk of heart attack.
Through the extraordinarily thorough iCVA, the Repatha sales force was able to impactfully make the case to doctors as to why they should prescribe Repatha.
Vertex | Phase 3 > FDA Approval
Vertex strikes at the core of serious diseases to change people’s lives. Bringing together the brightest minds, Vertex invests in science and takes smart risks. I had the privilege to oversee this account from a creative/strategic perspective, leading the team in helping Vertex get the first FDA approval for their gene therapy, specifically curing cystic fibrosis
Eisai | Patient Portals
Eisai is a human health care company capable of making a meaningful contribution under any health care system while observing the highest legal and ethical standards in business activities. As being human is part of their core beliefs, I oversaw a fantastic team, expressing their humanity and care via patient portals.