Nomenclature | Pitney Bowes

Challenge: Decentralized product teams were creating "rogue names", leading to brand equity and perception dilution.

Solution: I developed the Global Naming Governance Protocol, a mandatory intake process that forced teams to define the business case, shelf life, and brand architecture fit before creative ideation began.

Outcome: Operationalized the naming process across the enterprise, ensuring that every new name was built on credible data and aligned with the master brand strategy.