Nomenclature | Pitney Bowes

Challenge: In a global organization with a diverse portfolio of products, services, and technologies, decentralized naming was creating brand dilution. The company lacked a "Gatekeeper" mechanism, leading to rogue names that conflicted with the master brand.

Solution: I developed and implemented a Global Naming Governance Protocol. This standardized brief required product teams to define the business case, shelf-life, and architecture fit before creative ideation began.

Outcome: Operationalized the naming process across the enterprise, reducing legal friction and ensuring every new product reinforced the master brand strategy.