Executive Presentation | Pitney Bowes

Mechanism: The Strategic Direction deck used to align internal leadership and creative teams on the event's "Single Minded Message."

Strategy: Pitney Bowes needed to shift perception from "Mailing Hardware" to "Ecommerce Intelligence." I defined the "Creative Expression" to ensure the event wasn't just a trade show, but a curated experience. By mapping the "Bridging the Gap" framework, we were able to ensure every creative execution reinforced the promise of "Cross-Border Ecommerce Intelligence."

Result: Served as the foundational strategy for the company's highest-attended thought leadership event of the year, successfully repositioning the brand for a C-Suite audience.