Executive Presentation | Channel Signal

Mechanism: A streamlined sales narrative and visual framework designed to unblock the understanding — and brand partnerships — for a complex SaaS product.

Strategy: The executive team was overwhelming prospects with technical details. I applied Creative Distillation to their workflow, simplifying a chaotic data aggregation process into a clear, linear Three-Step Framework. This pivot transformed the conversation from "How it works" (technical complexity) to "What it solves" (Executive Confidence).

Result: Reduced the "Path to Purchase" friction by giving brands and their products a logical, step-by-step visual map that validated the buyer's decision immediately.