Portfolio | Brand Guidelines
Brand Guidelines | Hospitality
The House at 1229 is an exclusive, women-only, social club located in Washington, D.C. As part of creating the entire brand, I created their brand guidelines to establish and amplify their internal and external marketing efforts
Brand Guidelines | Corporate
Pitney Bowes is a 100+ year old brand. As part of the rebrand, which I helped lead, brand guidelines were created. In addition, I created a Digital Asset Management System, Pitney Bowes Brand Central, as a global repository of approved assets. This enabled me/Creative Services to ensure that all materials were consistent, no matter who created it, internally or an agency partner.
Brand Guidelines | Technology / SaaS
Channel Signal is the Internet’s first online review aggregator. It takes reviews from agross the internet, sorts the reviews with its proprietary SaaS platform, and creates what is known as the C2C Score. This was difficult for the brand to communicate. In addition to positioning the brand, I designed much of their materials, including web and the process chart shown here.
Brand Guidelines | Non-Profit / Outdoor
AMC Echo Lake Camp, located within the confines of Acadia National Park in Maine, has had a series of rebranding efforts. Much of it was disparate. I created a brand guideline deck, positioning-focused, to enable efforts to come from one voice and echoed by many.
