Branding: Channel Signal
As the only independent aggregator of online product reviews, Channel Signal collects, cleans, and validates millions of reviews from major eCommerce sites to create the exclusive Consumer2Consumer (C2C) score, the industry’s most comprehensive and accurate product review metric.
Establishing the brand, business strategy,
and creative expression
We worked hand-in-hand with C-level leadership to establish the brand, look, tone, and in clarifying how their platform works.
Created the new brand
Helped create the new website, which can be seen here.
Oversaw creative direction, social media, design, concept and copy
Creative Direction
With Channel Signal, they committed to being a human-centric brand, one that drove on being a common sense consumer-to-consumer concept.