Bio: Adam Kaplan

Versatile marketing leader driving success across Technology, Healthcare, CPG, B2B, B2C, Fintech, Energy, Manufacturing, Startups, and Venture Capital sectors.

Subject Matter Expert: branding, creative, content, and integrated marketing strategy.

  • I’ve led diverse teams, large and small, for local agencies and global in-house creative services alike.

    Oversight: Creative/Strategy/Account management/Project Management/P+L/Ops /Team Leadership + Mentorship

  • BFA: Advertising Design | Syracuse University

    MBA: Strategy | Quantic School of Business and Technology

  • As part of my brand focus, I’ve led internal efforts to improve the agency/ corporate experience .

    Notable: I co-founded the Pitney Bowes Health Squad. Based on the facts that healthier employees tend to be happier, we created quarterly activities as well as annual global health-centric events

  • Over the years, I’ve led agency pitches, been the agency/corporate lead, presented at global events as well as hosted game shows for corporations.

    I’ve also lectured at universities and public schools.

  • Created a global digital asset management system for Pitney Bowes. It represented the first time in their history that worldwide creative was collected in one repository.

    Created an updated digital brand guide, to help assist both stakeholders and agencies alike stay on brand.

    Instituted a taxonomy system that is now used in practice across all technologies in Pitney Bowes.