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      <image:title>Branding Pages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branding Pages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Channel Signal| Launch campaign | Infographic Branding | Creative Direction | Copywriting | Design</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Channel Signal | Launch Campaign | Social media Branding | Creative Direction | Copywriting | Design</image:caption>
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      <image:title>Branding Pages</image:title>
      <image:caption>Channel Signal | Launch campaign | Case Study Branding | Creative Direction | Copywriting | Design</image:caption>
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      <image:title>Branding Pages</image:title>
      <image:caption>Channel Signal| Launch campaign | Forbes article Copywriting | Strategy [Click on the image. You’ll be taken to the Forbes article.]</image:caption>
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    <image:image>
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      <image:caption>Cigna | Go You campaign | Direct mail Branding | Creative Direction | Copywriting</image:caption>
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      <image:caption>Cigna | Go You campaign | Outdoor Branding | Creative Direction | Copywriting</image:caption>
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      <image:caption>Cigna | Go You campaign | Microsite for JP Morgan Chase (Apologies for the low res image; therefore, I’ve decided to keep the image small.] Branding | Creative Direction | Copywriting</image:caption>
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      <image:title>Branding Pages</image:title>
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      <image:title>Branding Pages</image:title>
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    <image:image>
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      <image:title>Branding Pages</image:title>
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    <image:image>
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      <image:title>Branding Pages</image:title>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial |Integrated campaign: Advertising Branding | Creative Direction | Copywriting</image:caption>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial | Listicle Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial |Campaign: Social Media Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial | Infographic Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial | Overview Graphic Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Elster | EnergyAxis | Integrated campaign: Advertising Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Wheeler Financial | Infographic Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Elster | EnergyAxis | Integrated campaign: Advertising Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Pitney Bowes | SendPro Online| Integrated campaign: Social Media Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:caption>Pitney Bowes | API Developer Program | Integrated campaign: Website Branding | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Pitney Bowes | Epic lnserting System | Infographic Branding |Strategy | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Pitney Bowes | HR Recruitment | Outdoor advertising | Billboard campaign Branding | Strategy | Creative Direction | Copywriting</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Pitney Bowes | Craftsman of Commerce branding effort | Integrated campaign example Branding | Strategy | Creative Direction | Copywriting</image:caption>
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    <image:image>
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      <image:title>Branding Pages</image:title>
      <image:caption>Pitney Bowes | Trackable label ebook Branding | Strategy | Creative Direction | Copywriting</image:caption>
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  <url>
    <loc>https://www.adamkaplan.com/home</loc>
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    <lastmod>2025-12-28</lastmod>
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  <url>
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    <lastmod>2024-02-17</lastmod>
    <image:image>
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      <image:title>Main - Pitney Bowes</image:title>
      <image:caption>Global rebrand for this industry-leading sending and ecommerce corporation.</image:caption>
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    <image:image>
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      <image:title>Main - Cigna</image:title>
      <image:caption>Global rebrand for one of the world’s largest healthcare companies.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Rebrand, business strategy and new website for this global adhesive technology leader.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main</image:title>
      <image:caption>Branding, business strategy and creative for this innovative online review aggregation platform.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main</image:title>
      <image:caption>Launch: US-focused equipment finance lender</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main</image:title>
      <image:caption>Product branding and introductory campaign for this global energy leader</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/1580504398110-VG2IGTL3T2UFM1E8NXJ3/image-asset.jpeg</image:loc>
      <image:title>Main - Creative expressions</image:title>
      <image:caption>Filling in the perpetually missing piece of the creative puzzle: Strategy &gt; Creative expression &gt; Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/1580317385808-OPEQGQSJ88430E05565P/pitney+logo+stacked.jpg</image:loc>
      <image:title>Main - &gt; Branding</image:title>
      <image:caption>Shipping + eCommerce Technology | Healthcare Creative expressions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/1581205126526-IEHNBEH9252EI0L73FT1/hp-logo.jpg</image:loc>
      <image:title>Main - &gt; Video</image:title>
      <image:caption>hp | Pitney Bowes | CooperSurgical | + more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/1580317102623-IL95EBNGZWT3DNTUCIRU/Cigna_logo.jpg</image:loc>
      <image:title>Main - &gt; Audio</image:title>
      <image:caption>Cigna | Consumer Reports | Pete’s Wicked Ale | + more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/1580765953770-EHC3NA2H3NLP25JXKWI9/image-asset.jpeg</image:loc>
      <image:title>Main - &gt; Concept + Copy</image:title>
      <image:caption>A finely curated collection of integrated campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b96cb1b36099ba3eac24a4c/c789794d-1260-4a90-96cf-cc1c1a208e34/amgen_logo.jpg</image:loc>
      <image:title>Main - &gt; Pharma</image:title>
      <image:caption>Amgen | Calliditas | Moderna</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main - &gt; Intangibles</image:title>
      <image:caption>Adding value to brands, their people, products/services and cultures.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main - &gt; Resume</image:title>
      <image:caption>My career thus far…</image:caption>
    </image:image>
    <image:image>
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      <image:title>Main</image:title>
    </image:image>
    <image:image>
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      <image:title>Main</image:title>
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